Discover how Best Wine Distribution (BWD), a premium wine distributor handling 800,000+ bottles annually across 8+ countries, replaced hours of daily Excel work with real-time sales intelligence and inventory planning powered by BinarBase.

About BWD

Best Wine Distribution is a premium wine import and wholesale distribution company founded in 2016 through the merger of Best Wines Slovakia and Emozioni. As an official RIEDEL distributor, BWD curates over 2,000 wine varieties from 8+ countries, supplying hospitality venues, wine shops, and retail outlets across Slovakia.

2,000+Wine Varieties
800,000+Bottles / Year
8+Countries

The Challenge

Before implementing BinarBase, BWD's management team faced a daily struggle that's common in distribution businesses:

  • Scattered Sales Data: Sales information was spread across spreadsheets and disconnected systems, making it impossible to get a unified view of team performance
  • Hours Lost in Excel: Management spent hours every day manually compiling reports, cross-referencing data, and building spreadsheets to understand what was happening in the business
  • No Self-Service for Reps: Sales representatives had no way to independently check their own performance, relying on managers to pull and share data
  • Reactive Inventory Management: Without data-driven insights, warehouse planning was based on intuition rather than actual sales trends, leading to stockouts and overstocking

The Solution

BinarBase was implemented as the central platform for both sales intelligence and warehouse management:

Real-Time Sales Dashboards

  • Connected all sales data sources into a single, daily-updated platform
  • Created intuitive reports and statistics that the entire team could navigate without training
  • Enabled management to monitor sales team performance in real time

Self-Service Analytics for Sales Reps

  • Gave each sales representative instant access to their own results
  • Sales broken down by client, product, price category, and more
  • Daily feedback loop enabling reps to track trends and improve performance independently

Automated Daily Reports

  • Eliminated manual Excel compilation entirely
  • Delivered a unified, reliable picture of sales every single day
  • Reduced errors and inconsistencies inherent in manual reporting

Inventory Planning

  • Extended BinarBase to warehouse management
  • Clear overview of what should be in stock at any time
  • Planning based on 3-month and 12-month sales trend analysis

The Results

The impact on BWD's daily operations was transformative:

Real-Time
Sales Visibility
Hours
Saved Daily
100%
Manual Excel Eliminated
Smart
Inventory Planning

"I use BinarBase as a key tool for daily management of both the sales team and the warehouse. Instead of hours in Excel, we have a current, unified, and reliable picture of sales every day. For the sales reps, the biggest advantage is instant access to their own results—they can see sales broken down by client, product, and price category. Today, I can't imagine running the company without BinarBase."

Marco MasuttiCEO, Best Wine Distribution

Key Takeaway

BWD's story demonstrates that even in traditional distribution industries, the right analytics platform can fundamentally change how a business operates. By replacing manual Excel reporting with real-time, self-service analytics, BWD empowered their entire team—from management to individual sales reps—to make faster, data-driven decisions. The extension into inventory planning shows how a single platform can compound value across multiple business functions.

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